You talk directly to the person writing the code. No project managers, no ticket queues, no junior devs learning on your checkout. Senior commerce engineering for the systems tied to your revenue — shipped in days, not quarters.
Direct to the Engineer
Average Sprint Delivery
Years Senior E-Commerce Experience
Every engagement is led by senior engineers who've built and shipped at scale - now accelerated with cutting-edge AI development workflows.
Checkout, storefront performance, and conversion UX — the surfaces where a bad deploy costs real money.
3 tests, 4 weeks, measured results. We identify the highest-leverage conversion gaps, implement the experiments, and report the revenue impact.
Connect the tools that run your brand so work flows instead of stalls.
Big moves without the 12-month agency timeline.
A flexible way to keep shipping without hiring a full team.
One senior engineer. Direct access. AI-accelerated delivery that makes traditional agency timelines look like a rounding error.
Every engagement is scoped around a specific revenue outcome. Pick a sprint, get results.
Structured A/B testing sprint. We pick the highest-leverage tests, build them, run them, and report back with revenue impact.
Custom Shopify development scoped to a single outcome. Features, integrations, migrations, or performance work.
Continuous senior engineering support. Roadmap prioritization, architecture decisions, and sprint-based delivery.
No account managers. No ticket queues. You message the person writing the code. That is the entire process.
We walk through your store, stack, and goals together. You talk directly to the engineer who will do the work. No sales team, no handoff.
You get a fixed-scope proposal with clear deliverables, timeline, and price. No ambiguity, no open-ended retainers.
Senior-led, AI-augmented engineering delivering weeks of traditional agency work in days. You get async updates and can ping directly anytime.
Staged deployment with monitoring. For CRO work, you get a full results report with revenue impact. We stick around until results are verified.
Full platform migration for a mid-market DTC beauty brand. Custom theme architecture, checkout extensions for subscription upsell flows, Shopify Functions for bundle and gift-with-purchase discount logic, and Storefront API integration for a headless product configurator.
Completed in 18 weeks. 22% lift in checkout completion rate. Subscription attach rate up from 8% to 14%.
Custom checkout extensions for region-specific payment flows and currency handling. Shopify Functions for automated discount logic that scaled through flash sale volume. Theme performance optimization that cut LCP from 4.2s to 1.8s. Storefront API build for dynamic collection pages with real-time inventory.
57% faster checkout page load. Flash sale revenue up 31% YoY with zero discount logic failures. EU checkout conversion improved 12%.
Built and ran a testing framework across PDP and checkout flows: add-to-cart placement, trust signals, shipping thresholds, cart drawer vs. cart page, and cross-sell positioning. Three rounds over 8 weeks with full statistical rigor. Delivered roadmap and built all winning variants.
18% lift in PDP-to-checkout conversion. $420K in annualized revenue identified from shipping threshold optimization alone.
Most agencies sell you a PM who relays your requests to a junior developer you never meet. Marketplaces give you cheap hours with no architectural oversight. Neither model is built for speed or accountability.
Here, you get direct access to 9+ years of senior e-commerce engineering, augmented by AI workflows that compress timelines without cutting corners.
The agency model is broken. You pay for a team of 8, but the senior engineer touches your project for 2 hours a week. The rest is coordination overhead, junior developers, and status meetings that exist because nobody trusts the process.
AI has changed the math. One senior engineer with the right AI workflows can now ship what used to take a team of four. The bottleneck is no longer velocity — it's judgment. Does the person touching your checkout, your subscriptions, your analytics actually understand the revenue consequences of what they're shipping?
I spent years inside high-growth DTC environments watching how slow, fragile delivery kills good ideas. Velocity Dev Labs exists to give operators a faster option: direct access to senior engineering, AI-accelerated execution, and fixed-scope pricing that ties to outcomes.
No layers. No handoffs. Just fast, senior-led engineering for brands that need to move at the speed their business demands.
I'll map out your 30-day roadmap - no pitch, just the plan.
Get Your Free 20-Minute Velocity Audit →will@velocitydevlabs.com — or just email me directly.